Styles
The attributes of the brand
Styles are guidelines for core brand attributes, organized by category. These are descriptions of conventions that cut across component and suggest the rules that go into building/designing components and their treatment. Like the Guidelines, each of these pages is effectively a reference article on how to use and approach the specitic subject area.
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Color
Color brings a design to life. Color is versatile; it's used to express emotion and tone, as well as place emphasis and create associations. Color should always be used in meaningful and intentional ways in order to create patterns and visual cues.
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Typography
Typography is used to create clear hierarchies, useful organizations, and purposeful alignments that guide users through the product and experience. It is the core structure of any well designed interface.
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Iconography
How to style or construct icons for the design system
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Imagery
Styles for treating pictures and graphics
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Motion
How the style guide uses motion to enhance the user experience.
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Voice and tone
Capturing the personality and authority of the brand in words